Online Retailers Are Selling NVIDIA’s GTX 1080 for Significantly Above Its MSRP

By | May 29, 2016

(Most of the 1-star reviews are customers complaining about the price)

Benchmarks of the GTX 1080 by a number of reviewers have proven it to be the most powerful single GPU available on the market. While it does have a number of issues such as Fan revving and thermal/power throttling, it still offers significantly better performance than any other single-gpu card, making it highly desirable among enthusiasts with lots of money to spend.

The GTX 1080 Founders Edition has a MSRP of $699. Despite this, retailers have found that due to high demand, the card can be sold for significantly more. The cheapest GTX 1080 I could find on Amazon was ZOTAC’s 1080 for $875, and the cheapest 1080 that I could find in stock anywhere online was $800- and this is from sites that aren’t well known, that I can’t guarantee to be reliable. Some retailers are selling the GTX 1080 for as much as $1200.

Those looking to purchase a GTX 1080 can save a lot of money by waiting a few months. As the initial demand is filled and supply continues to improve, prices may slowly decline and reach MSRP. Within the next few months we should also start to see newer models of the GTX 1080 reach the market(ones that don’t use the reference cooler design), which carry a MSRP of $599. Models of the GTX 1080 with 3rd party cooler design will not only carry a MSRP of $100 less, but many of them will likely do a better job at cooling the GPU, thus allowing for higher boost clocks than the currently available reference design.

For example, ASUS’s ROG STRIX-GTX1080-08G-GAMING provides a quieter and more effective cooling design, as well as an additional 6 pin connector. This likely resolves many of the issues the Founder’s edition encounters, such as thermal and power throttling. (We are not affiliated with ASUS in any way)

While GTX 1080’s with 3rd party designs will be reaching the market shortly, it’s unlikely they will sell for their MSRP of $599. The best ones will likely sell for well above the MSRP of the Founder’s Edition cards, as they’re not only better in terms of cooler design, but also likely binned to offer best performance.

The GTX 1080 should eventually reach its current MSRP. The main reason it currently sells for so much is because there aren’t any GPUs on the market that offer the same level of performance. Once it loses its crown as the most powerful GPU (or another GPU with similar performance launches), demand for it should drop significantly, thus resulting in lower prices.

NVIDIA is expected to release a larger Pascal GPU that utilizes HBM2 memory, which should beat the performance of the GTX 1080. While AMD’s Polaris 11 and Polaris 10 GPUs are not expected to compete with the GTX 1080 in terms of performance (they’re not intended to be high-end), AMD’s upcoming Vega GPU which uses HBM2 memory is quite likely to compete.
Both AMD’s Vega and NVIDIA’s larger Pascal chip are likely to reach the market in 2017.