HomeMarketing10 Worthwhile Digital Marketing Courses in 2020

10 Worthwhile Digital Marketing Courses in 2020

Marketing has evolved considerably to keep up with the meteoric rise of technology. The popularity of home phone and television may have birthed sales and marketing departments, but the arrival of personal computers and their mass adoption combined with the economical availability of internet, courtesy of ISPs like Charter Spectrum, have had the grandest consequences for marketing. 

This irrevocable impact compels marketers and businesses to integrate themselves in the digital world and develop their expertise for digital marketing. Consequently, many digital marketing courses have sprung up to get marketers immediately up to speed with the discipline. 

One surely finds themselves in a quandary when there are so many options on the menu. So we have compiled a list of some of the finest digital marketing courses to make your quest for learning less daunting. 

Some of them are paid and some are free. Their advancement level varies as well. So, ensure that you read the entire description before choosing because you would find that some will be more useful to you than others. 

  1. Masters in Digital Marketing by Market Motive

Market Motive is the avant-garde in developing digital marketing pieces of training for everyone, regardless of their educational background and experience. The entity is also trusted and licensed by reputable organizations and universities across the globe. 

The Masters in Digital Marketing program gets you to learn different aspects of digital marketing i.e. SEO, Pay per click (PPC), analytics, social media, conversion, mobile, video, email and content marketing under more than 250 hours of intensive e-training sessions. Also, you get to apply what you learn in more than 20 digital marketing projects.

The faculty hails from Silicon Valley and you can ask experts like Brad Geddes and Matt Bailey any question that has been plaguing you regarding the field. 

  • VIP Digital Marketing Master Course: 31 Courses in 1 by Udemy

This VIP course is one of the most comprehensive Digital marketing courses of all time. If you want to start a digital marketing agency or be a freelancer for all marketing channels, a seasoned marketing manager, or just a student finding their way in the modern marketing world, this master course will be great. 

The course includes marketing fundamentals, website marketing, social media marketing, digital marketing, and entrepreneurship mindset, profiting from marketing and a lot more. The whopping number of 31 courses guarantee your mastery in the subject. 

Apart from learning how to use various digital marketing tools to achieve your purpose, you receive advanced VIP support by Udemy. 

So, if you are a digital agency that want to promote its client, then you will definitely benefit from it. For example, you want to promote Spectrum internet services in Fort Worth, rest assured, the entire Fort Worth is going to buy it, thanks to your incredible digital marketing strategies.  

  • Digital Marketing eLearning Certificate Modules by American Marketing Association

American Marketing Association understands better than anyone how time-bound a professional can be. So if you can only give an hour to your learning endeavors, then Digital Marketing eLearning Certification is a series of trainings that will be apt for you. 

An organization full of marketing professionals across the world offer you some stellar e-learning programs in marketing. The modules encompass various subject matters including email marketing, web analytics, online advertising, social media marketing, content marketing, and SEO. 

The course is designed for beginner level individuals in the arena of digital marketing and is loaded with interactive content and case studies. However, the course is not quite comprehensive since you can only dedicate a short amount of time; hence, it’s kept short and concise. 

If you are one of those professionals, aiming to maintain your Professional Certified Marketer (PCM) credential by AMA, then this course will be quite beneficial. 

  • Digital Marketing Specialist Program by Simplilearn

Simplilearn is one of the greatest platforms for professionals. Its Digital Marketing Specialist Program is tailored for professionals and students, who want to get hands-on with industry best practices.  So the enrolled students get rigorous training via seven, very-detailed, courses that encompass all areas of marketing.

You get a Master’s program certification from Simplilearn after completing 7 advanced courses that entail fundamentals of marketing, advanced PPC, conversion and strategy, advanced SEO, advanced web analytics, website conversion rate optimization, content, email, mobile, video, and social media marketing. 

The program is quite comprehensive with more than 75 live online classes led by instructors, and it serves you with the know-how of areas in tangent with Digital marketing. Along with more than 45 real-world projects, MimicPro Simulations will surely get you industry-ready as you can have some amazing mentoring sessions from industry experts every month. 

So after you are done with all that, we guarantee that you will know how to manage your company’s digital marketing endeavors. 

  • Digital Marketing Specialization by Coursera

The largest platform for e-learning in the world, Coursera, never lags in delivering knowledge and training for the new-in disciplines. The Digital Marketing Specialization program is for beginners helping them learn about SEO, social media, marketing analytics, digital media and marketing principles, and strategies. 

After completing seven courses, each requiring 32 to 40 hours, and a Capstone project in association with Grainger industries, you will acquire a certification. 

The course is a good starting point for beginners as its content is easily understood. However, lack of expert advice on mentorship in the course is an obstacle for a self-learner. 

  • Digital Marketing Strategies by Kellogg School of Management

Want to drive growth and innovation in your marketing department? This course will do your organization a world of good. Business managers, leaders, or marketing practitioners, whoever you are, you will get to learn contemporary digital marketing strategies from an organizational viewpoint.  

In this course, you will learn various techniques related to comprehending the requirements and expectations of your target consumers, and optimize your business and marketing strategies as per those. 

The duration for this course is 2 months and by investing only 2 to 4 hours a week, you will learn data mining and AI to analyze customer behavior, segmenting, behavioral marketing, agile methodology. You will learn how to optimize your implementation methods with the help of AI and will become industry-ready by applying your marketing concepts. 

  • Marketing Tutorials by Lynda.com

Lynda.com is a notable e-learning platform on LinkedIn. The company helps self-learners, be that students or professionals, to hone their technical and creative skills. 

You are required to pay a fixed monthly fee, which is economical considering you get access to more than 5,700 training courses and 255,000 video tutorials developed by industry experts. However, there are additional costs to gain access to downloadable items. At Lynda.com, you will find video playlists, certificates, and transcripts for each course. 

It is quite popular because of its affordability, and it gives the freedom to sort and test out whatever discipline they would like to delve into. You only have to pay an additional fee to get more benefits from the course of your choice such as practice files for offline use. 

You will mostly find standalone video tutorials for each topic in their Marketing Training and Tutorials area, so there’s no annoying prerequisite to complete one video then move on to another. 

  • Free Digital Marketing Training by Skillshare

If you want to start somewhere for free, then Skillshare is a great platform for that purpose. On Skillshare, you will find numerous collection of digital marketing trainings on topics such as social media marketing, spurring growth, copywriting, blogging, monetizing your blog, Google data studio, Google tag manager, B2B marketing, YouTube marketing, amazon marketing, web and Google analytics, Facebook advertising and a whole a lot more. 

Skillshare offers you free 2 months access to all this treasure, from which you can make the most. Then when those couple of months are up, you can pay and access more of those incredible tutorials and pieces of training. 

However, these courses by Skillshare are mostly basic in nature. So if you want advanced training, you probably wouldn’t find it here. It’s definitely a good choice for novices.

  • Digital Marketing Professional Certification by Wharton on edX

edX is a ginormous open online course provider. It has myriad universities of reputable statute on its platforms, offering a wide variety of online courses prepared by their faculty or industry experts. Some of the courses on edX are absolutely free. 

The Digital Marketing course by the Wharton University of Pennsylvania is a professional level certification. In this 4 course program, you brush up all your digital marketing skills and gear up your career. 

You will be taught by world-class experts from Wharton’s own School. Some key skills you will learn are marketing analytics, social media marketing and strategies, data-mining to gain consumer insights, customer-centric approaches in order to increase retention, omnichannel marketing and much more. Each course will last until 5-6 weeks.

  • Academy Inbound Digital Marketing Course by HubSpot

If you want to learn something, learn it from the master. So when a worldwide leader in inbound and sales marketing is offering its own cup of tea on how digital marketing is done, you pause everything and pay attention. 

Since 2012, Hubspot Academy has been aiming to equip marketers and business leaders from all walks of life to keep pace with the digital age. It has tons of online courses like Udemy and Coursera, and best part is that most of them are free. 

In this course, you get to learn about Inbound Marketing Fundamentals, long-term strategy planning, creating blog posts, developing social media promotion, utilizing conversational growth strategy, learning about conversions and optimizing them, lead nurturing, fusing marketing with sales, and how to apply the customer marketing approach. 

Hubspot Academy has quite highly rated certification courses, continuously rating 4.5/5 stars. So if you want to explore more, we recommend you do that with Hubspot. You wouldn’t be disappointed.

There’s more! Even Northwestern University accepts Hubspot’s certification, you can even transfer credits in social media specialization for their Master’s program.  

To Conclude

The leadership of any company, not just the marketing big shots, must realize that their company should be at the bleeding-edge of digital marketing or they will go extinct. They must build their entire marketing, sales, and customer service teams with the goal to fuse technology and creativity. 

The emergence of social media, increased smartphone usage, and new operating models have altered digital marketing itself in the past few years. Even suppliers want their partners and clients to be intimate with the latest digital marketing techniques in order to spur sales and build relationships with their customers.

So it’s essential that everyone must learn, and for that, we have these incredibly useful courses on the offer, some free, others paid. Sift through the hotlist and find the one that best suits your needs and skill level. 

Author Bio:

1.       Baldwin Jackson is a successful digital marketer with expertise in search engine optimization and content marketing. The perfect balance of his analytical ability and creative thinking is what sets him apart from other practitioners in the digital marketing realm. He has helped a lot of small and medium-sized businesses in crafting their digital marketing strategies that are not only cost-effective but delivers results as well.

Baldwin is also a proud father of two kids and a Sports enthusiast. When he is not working, you will find him watching ESPN and NFL network. He has been able to get an amazing package on his favorite channels from Buytvinternetphone.com.

I am Content Writer . I write Technology , Personal Finance, banking, investment, and insurance related content for top clients including Kotak Mahindra Bank, Edelweiss, ICICI BANK and IDFC FIRST Bank. Linkedin


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