Did you know the average web user sees over 1,700 banner ads in a month? With that many display ads, yours must stick out from the rest. Coming up with banner ideas isn’t always that easy, though.
Improving your advertising techniques isn’t that hard if you’ve got some great inspiration. Read this brief guide for some top-notch ideas that will surely get your site banners clicked.
- Size Matters for Banner Creation
The most important tip to take away from these banner ideas involves sizing. Different banner sizes communicated different details to site visitors. How you size your banners determines different behaviors, too.
Bigger banners may grab attention if they include eye-catching graphics or moving images. Conversely, overloading a large banner with text or images may automatically cause users to scroll past the ad. Balancing size and content is key.
There a many sizes to consider, although some are more effective than others. Here are the top sizes Google recommends as most effective:
- 728×90px — Leaderboard
- 300×600px — Half Page
- 300×250px — Medium Rectangle
- 336×280px — Large Rectangle
Sizing affects page placement and what content you can include. Make sure your website banner ideas include a variety of options to vary up your ads and options.
- Maintain a Powerful Page Hierarchy
Your website design is important on the front and backend. Where you place your banners matters as much as sizing. There’s little point in placing a large banner at the very bottom of a page (unless your page design accommodates it).
Aside from ad placement, you should consider other page features which may interact with your banner creation. Make sure you keep these elements in a consistent hierarchy to communicate clearly to clients. Consider the following when after you make a banner:
- Logo: shouldn’t compete for page space or attention with a banner
- Value: quality, discounts, and incentives should dominate visual space (e.g., as text or image)
- CTA: keep this is as the focal point to ensure high click-through engagement
If you’ve got too many competing elements on a webpage, you’ll want to reevaluate banner use with your website ideas. It’s much easier to edit individual ads over entire web pages.
- Keep It Simple and Sleek
You already know how challenging it is to convince users to click through on ads. Your website banner ideas compete with many other distracting elements on a page. Even with the right size and placement, your page banners need to be simple and sleek, too.
Well-balanced web pages accommodate for page hierarchy, as well as ad content. You need a healthy balance of image and copy with any banner creation. Without high readability, users will never click on your ads.
Beef Up Your Banner Ideas With Even More Great Tips
With these banner ideas, you can take your ads to the next level. Get higher click-through rates and better engagement across your website. If you need more top tips on boosting your business advertising, check out the rest of our quality content.