Social media provides businesses with an avenue to market themselves in unique and stimulating ways. Marketing leaders, like Eyal Gutentag, are well aware of the impact social media marketing has in this digitally connected world. Here are four social media marketing trends to watch out for in 2021.
1. Social Media Stories
Social media stories are becoming increasingly popular. These stories usually contain more images than text and disappear after a certain period of time. They also allow users to add interactive content like open-ended questions, surveys, and assessments. Companies can use these stories to quickly inform their audience of products or services. They can also use them to interact with the members of their following and increase engagement.
2. Social Media Shops
Many social networking platforms give brands the opportunity to create online shops and shoppable posts. This means that consumers can purchase products directly on those platforms. For example, if a consumer on a photo-sharing platform views an image that features a new product, he or she can click on it and purchase it immediately without being redirected to another site. Since so many people browse and scroll through social media applications on a daily basis, brands can increase their consumer base by taking advantage of these virtual shops.
3. Augmented Reality
Social media companies are adopting augmented reality (AR) tools and systems. AR adds digital elements to real-life images; video filters are a widely used form of AR. This technology can benefit brands because it can allow them to enhance the shopping experience for consumers. Businesses can use AR videos to discuss items in a manner that is creative and interactive. They can also develop AR shops and live events. Ultimately, AR gives consumers the chance to participate in memorable experiences, persuading them to purchase certain products or services.
4. Influencer Marketing
There are plenty of influencers scattered throughout various social media spaces. Some of these influencers have thousands of followers or subscribers while others have millions of them. Influencers offer brands the prime opportunity to communicate with large audiences and improve brand awareness and recognition. Companies can recruit them to promote their products or services. The trust that influencers have built with the members of their audience means that their followers will be more likely to buy whatever they promote.
Social media marketing should be conducted in a strategic manner. Especially when considering that it can help establishments grow their consumer base exponentially.