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5 Features Your Business Website Should Have


Nowadays, companies put up websites to attract a more extensive customer base and gain more visibility on online platforms. If you wish to design a site for your business, you should consider integrating important features that could help your website look more appealing and informative to your target audience. Here are some of these features.

  1. Sitemap

Planning a business website would take a lot of work since you need to ensure you include all the necessary content and information your target market may need. You also need to consider your visibility online once you run your site since your site would be up against many other established and well-known platforms.

One way you could ensure your website is curated well is by using a sitemap, especially during the planning stage. Site mapping could help you plan a user’s journey when navigating your site and also provide the most efficient routes based on forecasting. It would also help make it easier for a user to locate your site and find content.

In addition, creating a good sitemap would also help your search results whenever a user looks up a specific topic or information related to your business. You want your website to be visible on search engines to gain potential clients and grow your market base. If you want to design an excellent blueprint for your website, you may view this useful guide to help you get started.

  1. Enticing Home Page

When designing your website, it’s important to ensure it’s user-friendly and easy to navigate. If your site pages are too complicated, a potential client visiting your platform may end up exiting it without even browsing your content. You don’t want to lose the interest of your audience due to your website’s outline. Thus, try to pay attention to the details and features you’d want to add to your business website.

One key aspect you’d need to prioritize is your home page. This is the first thing a visitor would see, so you have to make it enticing and eye-catching. It’s best to include your company name and logo on your home page since they’d help your brand become more memorable in the eyes of your audience.

Your home page should also have common features like a navigation bar and dropdowns for subpages and categories. This way, a user won’t get lost looking for the information they’d need from your site.

You could also include multimedia content like photos or videos and text captions to capture your audience’s attention. However, try not to go overboard with details if you don’t want your home page to look too crowded and visually overwhelming.

  1. Search Bar

In some cases, a user would go to your site to look for specific information about your business. They may also visit your platform to check out the products or services you’re offering. If they couldn’t find the relevant data quickly, they may end up exiting your page and see what they’re looking for through another business’s website. You surely wouldn’t want to lose any clients because your site is difficult to navigate.

You could make your user experience friendlier, easier, and more efficient by providing a search bar on your website. A customer could simply type in what they’re looking for, and the relevant results would show up on your page.

  1. List Of Products And Services

When designing your business website, consider dedicating specific pages to your products or services. It would be best to include information on what your company is all about, so any user visiting your site could easily learn about what you’re offering.

Organizing all your products and services on a separate page would also make your website more appealing and well structured. For example, if your business platform includes a shop where customers could purchase your items, you could dedicate a tab solely for that purpose.

It would also help to include a description of each item you’re offering. This way, your clients would know what they’re getting when they check out a product from your shop. Providing detailed information would also help lessen the inquiries and complaints you’d get from your customers.

  1. Contact Details

There’d be instances when a customer’s complaint won’t be addressed by the information you provide on your website. They may have specific questions or inquiries they need to raise. If your client couldn’t reach you for any concerns, they may end up patronizing another website that could better meet their needs. Thus, it’s crucial to provide an avenue for communication between you and your clients.

Including your business’s contact details on your website would help you connect with your customers at any time. It’d make it easier for them to reach out to you whenever they have concerns about your products or services. Having a reliable means of communication would make your customers feel you’re prioritizing their experiences. If they feel valued by your company, they’d more likely keep on availing of your products or services.

Final Thoughts 

Designing a business website is quite different from creating a personal online platform. After all, you’d need to think about how your site would fare against your competitors and also attract your target audience. You also need to put details about what your company has to offer to your customer base. If you want to design a good website, you could use a sitemap to guide you during your planning stage. You could also think about your users’ experiences to determine which features you need to include on your website.

I am Content Writer . I write Technology , Personal Finance, banking, investment, and insurance related content for top clients including Kotak Mahindra Bank, Edelweiss, ICICI BANK and IDFC FIRST Bank. Linkedin


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