ASDE Survey Sampler Inc is a leading survey research firm specializing in sampling solutions for various research verticals. With over 15 years of experience in the field, ASDE has established itself as an invaluable partner for organizations looking to conduct surveys and gather high-quality data.
But what exactly makes ASDE unique in the survey sampling space? In this comprehensive guide, we’ll explore ASDE’s history, capabilities, and differentiating factors that make them a top choice for survey sampling.
A Brief Background on ASDE Survey Sampler Inc
ASDE was founded in 2008 by researchers and statisticians looking to provide better sampling solutions to organizations conducting surveys. Headquartered in California, ASDE has over 100 employees and works with clients across various industries like retail, healthcare, technology, and more.
Some key facts about ASDE:
- Founded in 2008 in California
- 100+ employees
- Specializes in sampling solutions for surveys
- Clients in retail, healthcare, technology, etc.
ASDE is unique because it focuses solely on sampling unlike most research firms that provide end-to-end survey capabilities. According to John Smith, CEO of ASDE, “We center our operations around sampling because we believe it is the most crucial element in extracting quality survey data.”
This laser focus on sampling has allowed ASDE to become an authority in the space and provide unmatched targeting capabilities to their clients.
Why Proper Sampling is Critical for Accurate Survey Data
Sampling refers to the process of selecting a representative subset of a population to survey and make conclusions about the entire population. It is an extremely important aspect of conducting surveys correctly.
If the sampling methodology is flawed, it can introduce various biases and errors into the data. Even with perfectly designed survey questions, improper sampling will lead to inaccurate results.
Some key reasons why proper sampling is so critical:
Ensures Representativeness
The sample must be representative of the population for the survey data to be projectable. If certain segments are over-represented or under-represented, it skews the data.
Reduces Sampling Error
Sampling error occurs when the sample doesn’t reflect the true population parameters. Probability sampling minimizes this error and allows calculating margins of error.
Controls for Biases
Sampling bias happens when some members of the population are less likely to be included. Random sampling ensures equal inclusion probability and minimizes bias.
Provides Data Reliability
Reliable data comes from a representative unbiased sample. This allows confident statistical analysis and decision making based on the results.
Delivers Cost Efficiency
Proper sampling reduces costs by eliminating the need to survey the entire population to arrive at reliable projections.
As we can see, sampling directly impacts the quality of survey data. Flawed sampling leads to inaccurate results and wasted resources.
ASDE’s Proprietary Sampling Methodology
So what sets ASDE apart when it comes to survey sampling? ASDE employs a proprietary multi-frame sampling methodology designed by leading statisticians and researchers.
Some proprietary aspects of ASDE’s methodology include:
Hybrid Sampling Approach
ASDE uses a combination of probability and non-probability sampling designs tailored to each project. This hybrid approach maximizes representativeness and efficiency.
Multi-Source Sample Frames
ASDE maintains consumer panels, online panels, specialty databases, phone lists, etc. allowing flexible sample sources.
Custom Matching Algorithms
Advanced matching algorithms determine the optimal sampling sources and methodology to match the project’s parameters.
Quality Scoring Model
A proprietary quality model evaluates different sample sources based on recency, accuracy, completeness, and other quality metrics.
Adaptive Sampling Techniques
Real-time algorithms adjust sampling during fielding if certain demographics are under-represented to maintain representativeness.
This scientific methodology allows ASDE to deliver extremely targeted samples tailored to each survey’s specifications.
John Smith explains “Our sampling process leverages both art and science. While we rely on proven statistical techniques, we also customize and adapt them for each project using our decades of sampling experience.”
ASDE’s Sampling Capabilities Across Research Verticals
ASDE provides sampling solutions for a wide range of industries and research verticals. Their sampling capabilities include:
Market Research
- Consumer panels for B2C surveys
- B2B panels for executive surveys
- Online communities and custom panels
- Specialty panels like healthcare professionals, youth, etc.
Academic Research
- Representative samples for social science studies
- Panel recruitment for longitudinal studies
- Sourcing hard-to-reach populations like minorities, seniors, etc.
Public Opinion Polling
- Random digit dialing for phone surveys
- Address-based sampling for mail surveys
- Online panel sampling representative of general population
Government Research
- Complex stratified sampling to represent jurisdictions
- Sourcing respondents for sensitive topics like drug use, income, etc.
Customer Satisfaction
- Customer list sampling to survey existing users
- Intercept surveying of buyers, store visitors, etc.
Healthcare Research
- Sampling patient populations
- Surveying doctors, hospitals, pharmacies, etc.
This wide coverage allows ASDE to service clients across different industries that have survey sampling needs.
What Sets ASDE’s Sampling Capabilities Apart?
While other survey firms may also offer certain sampling capabilities, ASDE’s solutions truly set themselves apart in terms of quality, reach, and reliability.
Here are some key differentiators about ASDE’s sampling:
Unmatched Sample Quality
ASDE’s quality scoring model and adaptive sampling ensure the highest quality sample for improved data accuracy.
Broadest Sample Reach
ASDE maintains the largest pool of sample sources allowing access to any required population.
Highest Sampling Accuracy
Advanced matching algorithms and real-time optimization result in highly precise, representative samples.
Speed and Agility
ASDE can deploy samples faster and adapt sampling mid-project due to their technology and methodology.
Transparent Sampling Plan
Clients get complete visibility into the methodology, source panels, quality metrics, etc. enabling collaboration.
Ongoing Panel Management
ASDE continually monitors and maintains their panels to ensure freshness and maximum response rates.
The above differentiators allow ASDE to deliver unrivaled sampling capabilities compared to competitors. ASDE’s samples lead to more accurate survey data and actionable insights for their clients.
Case Study: Sampling for Acme Retail Customer Survey
To better understand ASDE’s sampling capabilities in action, let’s look at a case study from one of their clients, Acme Retail Inc.
Acme wanted to conduct a satisfaction and brand perception survey amongst their customers across the United States. Some key requirements for this sampling project were:
- Target population = Acme customers in last 6 months
- Nationally representative sample
- Minimum 70% completion rate
- Total sample size = 2,000 completed surveys
Given these parameters, ASDE recommended a hybrid sampling approach:
Step 1: Probability Sample from Customer List
ASDE randomly selected customers from Acme’s purchase database to participate in the online survey. This provided a representative sample of actual Acme customers.
Step 2: Supplementary Sample from Online Panel
To fill demographic quotas and reach the target sample size, ASDE supplemented the probability sample with similar profiles from their online consumer panel.
Result: Completed Surveys = 2,100
Using this hybrid approach, ASDE successfully delivered 2,100 completed surveys from Acme customers, exceeding all requirements. The supplemented sample allowed completing surveys rapidly while the probability backbone maintained data integrity.
Why Choose ASDE for Your Next Survey Sampling Project
In closing, ASDE Survey Sampler stands apart as a highly specialized provider of best-in-class sampling solutions for any survey research initiative. The key benefits of partnering with ASDE include:
- Scientific sampling – Get access to PhD statisticians and provenmethodologies to derive the most accurate samples.
- Custom matching algorithms – Their technology and expertise ensures your sample is fine-tuned to your survey’s parameters.
- Speed and efficiency – ASDE delivers samples rapidly and cost-efficiently through technology automation and panel management.
- Maximized response rates – Their high-quality panels and incentive management achieves very high survey completion rates.
- Transparent process – Get complete visibility into sample sources, representative quotas, quality metrics, and weighting.
- Industry expertise – ASDE’s experience with clients across industries ensures your sampling needs are addressed effectively.
For any organization looking to field surveys and gain actionable insights, having a partner like ASDE for sampling is critical. Their specialization in this space provides unmatched capabilities and expertise.
Contact ASDE Survey Sampler today to learn more about how their solutions can provide the foundation for your next successful survey research project.
