It’s challenging to overstate the impact of digital marketing on the business landscape. Promotions, paid advertisements, and marketing campaigns run on the foundation of SEO services online.
It’s not surprising because SEO can help even the smallest businesses come to the limelight and increase their outreach. But the key to strong SEO is how to convert that new-found exposure into sales.
Search Engine Result Pages(SERPs) are the results a user gets when searching a query in a search engine. These results are placed in descending order of relevance, and what makes a page relevant to a search query is determined by the search engine.
This is why SERP and SEO go hand-in-hand. SEO services optimize your page’s content to ensure it shows up high on SERPs and is among the first few options the users can click on. It increases traffic for your page, and if the page is perfectly optimized, those visits convert into sales.
Local businesses tend to spend heavy amounts of money on local promotions and cable access advertisements. It is already an accepted fact that SEO is one of the cheapest ways to promote your business, but when it comes to local businesses, the advantages are enormous.
A major share of internet users use search engines on their phones, and when searching for a business in their vicinity, they will use location services. The advantage here is that local searches show up above all other results on the SERP.
With the advent of digital marketing, advertisements have lost their effect on sales. Free information is just a click away, and users can verify claims and user reviews in a matter of minutes. Consumers generally distrust advertisements and look for valuable information before choosing a business.
The best way to promote your business at this age is to give it the exposure that users would want to invest in. Articles, blogs, case studies, and service-based analytics make users trust the brand more. When paired with relevant keywords, these write-ups will rank higher, making users click on them in the SERPs.
Simply writing articles and blogs on your company website will only yield results to a certain degree. Thousands of other websites will offer the same or even opposing information. Search engines would need to choose as to which content shows up higher.
Guest Blogging is an effective solution to this. By submitting your SEO friendly content on other sites with a high domain authority or DA, search engines will push your content forward. Google factors backlinks and keyword rankings in their overall content rankings, and high authority websites are a good way to get high rankings.
When you place a billboard or run a TV ad, you are effectively gambling with how many users will see it or even respond to your CTA. There is no way of knowing how many users you reached out to or even if you reached out to the users that could potentially turn into leads.
SEO services change that by targeting specific demographics that are more likely to undertake your services. By looking at search terms, keyword rankings, and content, you can understand exactly what your target audience is looking for and how to convert them into sales.
Back In the Day
Before the advent of digital marketing, leads were generated primarily through old-age selling tactics. From door-to-door salespeople to cold callers, any possible way of just finding a connection to a potential customer was exploited heavily.
Now with the internet, it’s the potential customer walking around looking for a business for their needs. It’s up to you whether they will walk up to your door or anyone else’s.