It is not easy for a company to move its business in the right direction, grab the target audience, and ensure the highest engagement levels with its customers. However, everything becomes easier with the help of short and concise video introductions. A perfect video intro can help you reach the right viewers. You can select a good Intro Maker tool or app to make your video.
But, what is a video intro?
A video intro can consist of a voiceover or short title screen with on-screen subtitles at the beginning of a longer video. The purpose of this video intro is to clarify the content of your video. Moreover, the video intro gives you an opportunity to create a positive first impression. The short video usually covers a few seconds, but it has the potential to affect the viewer’s emotions.
What Makes the Video Introduction Most Effective?
Since video intros are widely used, your competitors may have already created the video intros for their brands. This is why you need to make your video content stand out. A successful video introduction has some special traits such as the following:
- Concise content– You have to be careful about the duration of your video. The introductory video must not be longer than 3 to 7 seconds. However, there are high-performing video intros of about 20 to 30 seconds. But initially, you can try to make your video introductions more precise.
When a YouTube video has a longer intro, you may find a low audience retention rate. You may also try out different lengths of your video introductions. In your first attempt, you can add a shorter intro, and as you make more videos, you can make the intro slightly longer.
- Concise and clear– There is a chance of making mistakes while creating the content of the introductory videos. Long music followed by just two sentences can cause impatience. It is important that you convey to the audience what the video is about within the first few seconds.
- Mute video introduction– Videos on different social media platforms automatically get watched and draw attention. But, the question is- How will the viewer know what they’re watching when they do not turn on the sound? That is why your brand name, color theme, and the topic revealed on the screen are important to your video.
These elements need to be your major focus while creating your video introduction. The color scheme used in the intro clip needs to match your logo.
Video Introduction Tips That Work
For your business video, the major purpose of the introduction is to connect with potential customers on a personal level. Below are some of the best tips to make your video introductions more attractive:
- Introduce yourself–
In every video introduction, you need to talk about yourself/your brand. Although your name and activities are important, you must tell your audience about your brand values and motivation by using this intro maker tool.
There is no need to share emotions and facts. You can talk about anything that encourages the audience to watch the rest of the video content.
- Add more details–
With the relevant details in the intro video, the audience will learn about your brand’s personality. These details will also help the audience develop an impression of your business. You may add some facts about yourself, or you can also mention that your business has been in the field for several years.
- Share inspirations–
You like to do something for your business, and there are some reasons behind it. Talking about these reasons helps build trust. Talk about your passion and interests to establish a personal connection with your audience. But, remember to be genuine and candid in your approach.
- Mention relevant facts about your brand–
This is the most important step, as doing this lets the audience learn about the importance of your brand and its products. You may talk about the dedication of your team members and their contributions to your success. This information will also help gain the trust of your audience.
- Add a CTA–
The video introduction can display your contact details. You can apply your creativity to make a highly interactive call-to-action (CTA) button. The CTA will persuade the audience to take steps and start a conversation with you. You can also use the intro to ask your audience to click on the subscribe button.
- Choose the right music–
You have two options while selecting the music. Like the intros of TV shows, you can choose a song track to present your brand to the audience. Another option is to create the intro without the song. It will help you to maintain the minimalism of your video introduction.
However, you need to decide on the option based on your target audience and the purpose of the video. For example, an introduction for a travel video will be more attractive with a soundtrack. On the contrary, a theme song is good for a tutorial video. Moreover, you will have to maintain the sound volume of your video introduction. Make sure that the volume is consistent throughout the rest of the video.
- Never overuse special effects–
Simplicity helps you to make your video intro more effective. The use of flashy effects may cause distractions, and you may lose the interest of your viewers.
Guide to Creating a Good Video Intro
To create an intro video, you will need to choose an online video editor. This innovative online tool will make your task easier.
The cloud-based tool features an integrated library of several audio clips and royalty-free images, special effects, animated graphics, and a wide variety of customizable templates to choose from. Here is an easy way to create an intro video using this tool:
Choose the template and customize it– Pick a template that matches the theme of your brand’s message. Then edit the content on the template by adding the logo, music, and background visuals. The template needs to display your business website name and social media details. You may adjust the textbox size based on your needs. Moreover, a few clicks will let you choose the font style and other elements. From the asset library, you can find relevant stickers to enhance the video.
Preview- Once this is done, you can preview the video intro and adjust the video quality and make changes to fine-tune it before uploading it on your social media network.
It is vital to introduce your business at the start of your videos while connecting with potential customers. The best intro of a video gathers the interest of the viewers. It will also encourage viewers to share your video on different social platforms. Thus, take some time to learn how to create these video introductions by following the guide above.