Web development is a highly complicated field requiring technical skills and creative and management skills. Today’s successful websites are usually the result of collaboration between specialists working with each other to achieve the best results possible.
As a result, hiring a web developer on your own can be very expensive, while using fully-managed outsourcing services such as white label services can get you much better results and at a lower price.
Research shows that globally, businesses spent $75.2 billion on outsourcing security in 2020. It is common to assume that the best way to manage IT and other operations are in-house. However, outsourcing or using a managed services provider (MSP) can save your business money while minimizing risk.
What is a white label development service?
White label is a term used to describe any product or service that the buyer can re-brand and sell without any change to the product. White labeling refers to a website where clients can customize their own online store or web application without any technical knowledge in the web development industry.
The white label development process begins by creating a website or application and then licensing or selling the right to use that site or app to another company for resale. The process works best when the original company retains all control over the design, functionality, and overall appearance while allowing another company to put its name on the product.
For example, if you were a manufacturer of plastic containers for food storage, you might want to offer your containers in several different colors and shapes.
To do this, you might want to create a white label shopping cart system so that customers can choose their color and size when they purchase. This way, you would only have one set of products to manage and inventory, but you could sell these items under your brand name as well as other companies’ brand names.
Source: White label services
White label development services are used by businesses so that they don’t have to hire employees with development skills or build their custom eCommerce platforms from scratch.
Hiring developers and building custom eCommerce platforms is expensive and time-consuming, and it requires specialized knowledge of programming languages like HTML5, CSS3, PHP, MySQL & more. By outsourcing your website hosting needs to third-party developers, you can find affordable solutions for all your online business needs without hiring in-house employees.
Why Choose White Label Web Development over Hiring an In-House Developer
A lot of businesses are currently facing a dilemma during the hiring process. They want to build a brand online, yet they don’t have the budget to hire an in-house team.
Others don’t have the time or skills to develop a website that will grow their business. An alternative option is to outsource web development to a third party, which has proven to be an effective strategy for many organizations worldwide.
Source: White Label services
Below are six reasons that explain why white label web development service is better than hiring in-house developers for your web application development needs.
1. Reduced costs
If you hire someone on staff, you will have to pay not just for their time but also for any benefits they may be entitled to, such as health insurance or retirement benefits. If they make an error, it will be easy to pass the blame onto someone else. There is no one else to blame with a white label web development service provider. You can also require them to guarantee the outcome of their work.
The most significant savings are on fixed costs. Your white label web development team only charges you for the hours they work, so there’s no need to pay them when they’re not working — or pay benefits when they’re not working.
2. High quality and diversity
As technology advances and the market changes, IT departments grow in size. This calls for more specialization, which again relies on creating silos within the company.
A professional software company can produce high-quality products with skilled and experienced developers working in teams. It is much better to have one team than to work independently. You can also choose a company specializing in your niche market with specific expertise and experience.
3. Less responsibility and more control
A white label developer works for you but is an independent contractor with their own business. You can give them tasks to perform and then forget about them. The result is a much more streamlined operation that doesn’t require much management time or oversight.
White label developers usually have a more extensive network of other developers. They can tap into this network when they need help with programming or other technical tasks, which can save you money on your project and give you access to better and faster people than the ones on your staff.
4. More focus on core business
As a business owner, you have your hands whole, running several aspects of your company at once. You are not a programmer and don’t want to be involved in website development details. You may have your ideas about how things should be done or what features you want to see included, but we can assure you that having too many cooks in the kitchen does not help the final product.
Hiring an in-house developer will take away from your time and resources that could be spent on other areas of your business like marketing, sales, customer support, operations and so on.
5. Convenient for small and medium businesses
For small and medium businesses with limited resources, it is not always possible to hire in-house developers or have their own IT department. Having an in-house team can be costly, and many companies prefer to hire freelancers instead because they don’t have to pay for the office space, team members’ salaries, benefits, etc.
Even if you have a small business, you still need a fully functional website to show your products or services in the best light or even attract new customers. However, hiring an in-house developer can be pretty expensive as it requires certain investments and has various hidden costs associated with it.
6. Better customer experience
Nowadays, people expect a great user experience on any website they visit. They want to quickly find the information they are looking for and engage with the company on their website in a way that feels natural.
This can be challenging to build on your own or with an in-house team, but it is much easier when you outsource your web development work to a white label web development company.
Conclusion
One of the most common reasons smart companies outsource their web development is that it allows them to focus on their core competencies. Product Development, marketing and customer support are processes that require a high level of expertise and constant attention to detail. The business should focus on their products and services rather than spend valuable time building an elaborate website.
