For most internet users, searching for new information is like hiking: it is much easier for them to follow an established trail than to make their own. Consumers use search engines to seek out new information, and usually don’t stray far from the first page of search results. Using search engine optimization, or SEO can make your website more competitive by putting in on the established trail instead of forcing wary internet users to go searching for it.
One of the first steps to making your website more visible is also the most obvious: make sure that your site comes up when the user searches for content related to it. Any SEO writer or SEO reseller must make sure your site’s content matches these keywords.
To do this, you have to think about what exactly your audience wants; research what terms they’re using, when and how they’re searching for them and how you can change your content accordingly. When researching keywords, it is also important to note which keywords are searched the most. If your site sells jewelry, more consumers might search for “homemade jewelry” than “handmade jewelry.”
Organic Search Results
An important aspect of SEO is that optimizing your content gives you more exposure without directly targeting consumers with advertisements. Paying for advertising might be tempting, but statistics show that the vast majority of web traffic comes from organic search results.
Organic results refer to the links that come up on a search page naturally, without paid promotion or other intervention. The current web environment is oversaturated with ads, and consumers don’t want to feel like they’re being sold something. Paying for your site to be placed at the top of a search results page might make it less likely that a consumer will visit your site.