When the phone isn’t ringing like it used to and the leads aren’t coming in, it may be time to make some changes. After all, you’re great at what you do, from fixing furnaces, installing ACs, and keeping families at a comfortable temperature all year-round. But unfortunately, having all the skills doens’t translate to having your name at the top of the search engine results. So, how do you change that? Read on for some tips.Â
Get Found Where Your Customers Are Looking
When someone’s AC breaks down in July, they’re not flipping through the Yellow Pages. They’re frantically Googling “emergency air conditioning repair near me” at 2 AM. If you’re not showing up in those search results, you’re invisible to potential customers who need you most.
When it comes to marketing strategies for HVAC companies, start with Google My Business. It’s free, and it’s often the first thing people see when they search for HVAC services in your area. Upload photos of your work, respond to reviews, and keep your hours updated. When Mrs. Johnson’s heater stops working on a Sunday, she needs to know you’re available.
Your website should load fast and look professional on phones, tablets and laptops. Most people will judge your business within seconds of landing on your site. Clean design beats flashy every time.
Build Trust Before They Call
People buy from businesses they trust. In the HVAC world, trust starts with social proof. Those five-star reviews aren’t just nice to have—they’re your digital handshake with potential customers.
Ask satisfied customers for reviews, but make it easy. Send a simple text with a direct link after completing a job. Don’t just ask once and forget about it. Follow up politely if they haven’t left feedback within a week.
Share before-and-after photos of your work on social media. Document the furnace installation. Show the old ductwork versus the new system. People love seeing transformation stories, and these posts demonstrate your expertise without feeling like a sales pitch.
Content That Actually Helps People
Your expertise is valuable. Share it. Write blog posts answering common questions you hear every day:
- Why is my electric bill so high this month?
- How often should I change my air filter?
- What’s that weird noise coming from my furnace?
These aren’t just blog topics—they’re conversations you have with customers daily. Turn those conversations into content that helps people and improves your search rankings.
Video works especially well for HVAC pros. Record yourself explaining simple maintenance tasks or walking through a typical installation. You don’t need Hollywood production values. Authenticity beats perfection.
Stay Connected Year-Round
HVAC is seasonal, but your marketing shouldn’t be. Send helpful emails throughout the year. Remind customers about seasonal maintenance in spring and fall. Share energy-saving tips during peak summer and winter months.
Social media keeps you top-of-mind between service calls. Post regularly, but don’t just promote your services. Share weather updates, energy-saving tips, or even photos from job sites (with customer permission, of course).
Track What’s Working
You wouldn’t install a system without testing it first. Apply that same logic to your marketing. Use Google Analytics to see which pages on your website get the most traffic. Check which social media posts generate phone calls.
Pay attention to where your best customers are finding you. If most of your high-value jobs come from Facebook, invest more time there. If Google reviews are driving most of your calls, focus on getting more reviews.
Your technical skills keep homes comfortable. Your marketing skills keep your business growing. Start with one strategy, master it, then add another. Consistency beats perfection every time. Your future customers are out there searching right now. Make sure they can find you.
