The importance of a business website cannot be overstated, especially in the digital age we live in and if you are planning a business launch anytime soon, this article is well worth the read. We asked a team of web designers for tips on web layout and design and here are the top replies.
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- Identify your goals – There are many reasons why you might wish to build a website; it might be to sell products, to inform the user or to support maintenance. A good web designer can help you pinpoint your objectives and that helps them to design a platform that is suitable.
- Design templates – The web designer will show you many design templates and your project can be based on one of these. On rare occasions, a site is designed from scratch, otherwise a template is the basis of the build. If you want maximise conversions, contact conversion rate optimisation specialists and they can make a few changes.
- Navigation – The importance of good site navigation cannot be overstated and your web designer should always have this at the forefront of their thoughts. Regular testing is a good idea and once the site goes live, ask people to visit and give their opinion for accurate feedback.
- Fast page location – Slow page loading is a disaster no matter how good the content is and one way to avoid this is to upgrade your ISP package to give you more bandwidth. Converting site images to PNG format can speed up page loading and most designers use this system.
- Use of graphics – This needs to be balanced; too many graphics confuse the user, while a lack of graphic display can render a website bland and ordinary. A lot depends on the style of website and the design should reflect that; a legal site, for example, would look very different to a site for teenagers.
- All device compatibility – As more users turn to smartphones and tablets, it makes complete sense to make your site all device compatible. Smartphones, tablets and laptops are all used when people go online and you don’t want to exclude visitors to your site.
Once you have a professional-looking website, you can rest assured that you are projecting the right image to the world.
