A custom shoulder bag can be a tote bag, a messenger bag, or any other type of shoulder bag. A creative design can make it the most powerful marketing tool to promote your brand. All you need is to print your business name, logo, or any other details on it and ensure the bag is used by the right user.
If your business is just getting started, this can be a cost-effective way to market it. And reputable custom shoulder bag makers such as RocketBags can help you with this. Now, let us look at creative ways to use a custom shoulder bag to promote your brand.
Customer Giveaways and Loyalty Schemes
It is important to make your customers feel appreciated; they will become loyal. One of the ways to do this is to give them a custom shoulder bag with your business logo and name so that they can carry it around. Bags such as tote bags are useful every day, and your customers will definitely carry one around.
If you have a loyalty scheme, this is an affordable brand promotion tool you can give to your customers when they make a purchase, during festive seasons, or at any other time.
Sell a Custom Shoulder Bag at Your Outlet
Retailers can sell a branded custom shoulder bag alongside other merchandise and goods. The best way is to make it more affordable so that customers will be encouraged to buy it.
Whether you have a grocery shop, a fashion outlet, or another shop, be sure to sell useful shoulder bags so that customers can carry them around and increase brand exposure to many other potential customers.
Give Away at Events
You can also collaborate with various events to give out a custom shoulder bag to every attendee. Some of these events include conferences, trade shows, product launch events, and even employee events.
The more bags you give away, the more you increase brand exposure to potential clients, enhance engagement, and build brand reputation. Ensure that the events you choose are in line with your target audience for even better results.
Product Packaging with a Custom Shoulder Bag
If you are out of ideas for using a custom shoulder bag to promote your brand, you can also use it for product packaging. For instance, you can have product combos for sale packed in your bag, gift hampers, or any other items.
Once the customers get the packaged products, they will then realise the usefulness of the custom shoulder bag and use it for years to come; thus, they will promote your brand.
Donation Incentive
If you collaborate with nonprofit organisations, you can give out your custom shoulder bag to charity event attendees. This will increase the exposure of your brand since many will carry this reusable bag even after the event.
Again, make certain that the attendees are your potential clients or will interact with potential clients. This means working with charity organisations with supporters in a sector that your products serve.
Conclusion
A custom shoulder bag can be a useful product for brand promotion. Ensure that you use it in a creative way to expose your brand more and gain more customers. Apart from attracting customers to your business, such bags will make your business more popular within a short time. Is this a worthy marketing strategy? Yes, it is.
