Virtual Cards and Their Role in Successful Native Advertising Payments on Reddit

Advertising on Reddit: Features and Challenges

Reddit is a popular platform for discussions, news sharing, and user-generated content. As of January 2024, Statista data shows Reddit saw approximately 5.9 billion visits from mobile devices and 1.67 billion from computers. 

Native advertising on Reddit is a format that seamlessly integrates into the platform’s content. It appears as part of user discussions, increasing its chances of being positively received. Since mobile users spend more time scrolling through their feeds, native ads tend to receive more attention compared to traditional banners or pop-ups. The importance of unobtrusive, user-friendly advertising on mobile devices becomes especially evident considering that almost 78% of Reddit’s total traffic comes from mobile users.

When launching ad campaigns on Reddit, marketers may encounter technical issues with payment processing, such as delays, errors, and rejections. Some of the most common problems include incorrect credit card verification, declined payments, and mismatches between card data and payment system requirements.

Another major challenge is managing budgets for multiple campaigns simultaneously. It involves accurately allocating funds across different projects, monitoring expenses for each campaign, and keeping track of payments. Without effective budget segmentation and automation, the risk of overspending or campaign delays due to payment issues increases.

Solution: Virtual Cards

Virtual cards help avoid many payment issues on Reddit by generating unique data for each transaction, reducing the likelihood of payment rejection due to information discrepancies. With virtual cards, it’s possible to tailor settings to match the requirements of payment systems, minimizing the risk of rejection due to data errors or insufficient funds. Additionally, virtual cards allow for faster payment processing, reducing delays and decreasing the chances of technical errors. This makes the payment process more reliable and stable, enabling smooth campaign launches without technical roadblocks.

Furthermore, separate virtual cards can be created for each advertising activity, allowing precise control over the amount available for payment, reducing the risk of overspending. Each virtual card provides detailed transaction information, making it easier to monitor spending and track where funds are going in real time. This enhances the transparency of the management process and allows for quick adjustments when deviations from the planned budget occur.

Some virtual card providers offer specialized virtual cards for Reddit. These are designed to meet Reddit’s specific requirements, ensuring more stable payment processing as they are tailored to the parameters accepted by Reddit’s payment system. For example, their BINs (Bank Identification Numbers) are specifically suited for Reddit payments.

Integrating such cards into the financial practices of marketing campaigns minimizes the risk of transaction rejections, as the likelihood of mismatches between card data and platform requirements is significantly lower than when using other cards.

Virtual Cards: Top 5 on the Market in 2024

In 2024, the fintech market is filled with numerous brands offering payment solutions for advertising. However, many of them are scams. Choosing virtual cards for Reddit payments comes with certain challenges. We’ve analyzed the most popular financial providers and identified the five most reliable ones.

We identified which financial solutions offer the best value for money and ranked them in this article.

1. PSTNET

Topping our ranking is the Reddit Ad Payment Card from PSTNET.

The financial service PSTNET offers virtual crypto cards for media buying and online payments. They work with Facebook Ads, Google Ads, TikTok Ads, and many other popular platforms, including Reddit Ads.

Debit or credit cards supporting Visa/Mastercard are available. You can choose from 25+ unique BINs from U.S. and European banks, ensuring minimal chances of encountering a risk payment. Additionally, a BIN checker is available to help select the optimal card for a specific platform. This tool provides detailed card information instantly and is free to use on the service’s website.

Cards can be issued without limitations, and the user-friendly interface and special cardholder feature make them convenient to work with.

According to PST reviews, the service’s virtual cards offer an excellent balance of price and quality. They minimize declines on Reddit Ads and allow users to achieve their goals quickly. Users recommend taking advantage of the service’s special programs and offers, which can help save significantly.

Card Benefits:

• 3% cashback on advertising spend: You can earn up to $3,000, which is automatically credited to your card
• 18 cryptocurrencies for balance top-up: including USDT (TRC20, ERC20) support

Fees and Card Costs:

• 0% transaction fees
• 0% fees for declined or frozen card transactions
• 0% withdrawal fees
• 2% balance top-up fee
• One card costs as little as $2
• Up to 100 free cards per month with the PST Private program

Additional Features:

• Traditional card top-up methods: SWIFT/SEPA bank transfers, other Visa/Mastercard cards
• Expense analytics: Users have access to financial operation reports
• One-step platform registration: You can use Apple ID, Google accounts, Telegram, WhatsApp, or email
• 24/7 user support: Support specialists respond instantly via Telegram, WhatsApp, or live chat
• Telegram bot: Receive 3D Secure Codes and service update notifications via the bot

2. Wellcards

Wellcards is a financial service for issuing virtual cards. The cards from this service are suitable for advertising campaigns on Reddit Ads, placing them second in our ranking.

The service offers debit cards with built-in 3DSecure technology. Users can choose from 5 BIN types with a U.S. geo-location, which helps minimize the risk of declined transactions and improves efficiency with advertising platforms.

There are no limits on card issuance; they can be created in any quantity. Additionally, the service provides the option to obtain a Billing Address through customer support, simplifying card management. Built-in expense analytics offer real-time reports, enabling users to manage finances and make informed decisions quickly.

Overall, user reviews are positive. Many appreciate the platform’s ease of use and the ability to receive real-time transaction reports quickly. However, some feedback mentions the mandatory multi-step registration (KYC), which can be inconvenient for some users. There is also a minimum deposit required to open a card, which can be seen as a limitation, especially for newcomers.

Advantages:

• 5 free cards: when creating a new account
• Cryptocurrency funding: supports USDT (TRC 20, ERC 20) and some others

Fees and Card Costs:

• 0% fee on declined transactions and transactions on frozen cards
• 0% fee on fund withdrawals
• From 3% fee on balance top-ups
• $50 minimum deposit to open a card

Additional Information:

• Multi-step registration: KYC required for all users
• Expense analytics: reports on all financial transactions available in real-time
• Customer support: available for queries and Billing Address requests via Telegram

3. Adscard

AdsCard is a payment system for issuing virtual cards. Its cards for advertising payments are suitable for Reddit and, thanks to their advantages, hold the third spot in our ranking. The cards are available in more than 10 BIN types from U.S. and European banks, providing fast payments with no declines. The service offers debit cards compatible with Visa and Mastercard. To manage advertising expenses, users have special management tools in their personal account, which allow role assignment and access control, simplifying team collaboration and expense monitoring.

User reviews are positive. Media buyers commend the low cost of the cards and their fast issuance. However, some, especially new users, would prefer a quicker verification process.

Advantages:

• Cryptocurrency funding: supports USDT (TRC 20, ERC 20) and some others
• Referral program: earn bonuses for bringing in new clients

Fees and Card Costs:

• 4% fee on transactions
• 0% fee on balance top-ups
• $1 per card

Additional Information:

• Traditional funding methods: Bank transfers (SWIFT/SEPA), other Visa/Mastercard cards
• Expense analytics: provides tools for expense analysis and financial reporting
• Registration in 2 steps: includes filling out a standard form and undergoing KYC. After registration, users get access to their personal account and can start issuing virtual cards
• 24/7 Customer support: available around the clock and ready to respond to user queries on the website and via Telegram

4. Spendge

Spendge holds fourth place. It is a financial service for managing advertising budgets. The virtual cards from this service are suitable for paying for Reddit Ads. Spendge allows issuing an unlimited number of cards, which is particularly useful for managing multiple campaigns simultaneously or dividing budgets across projects.

Some BINs support 3D Secure. The platform also offers special tools in the personal account for role assignment and task management.

Users rate the service highly. They highlight the lack of spending limits and unlimited card issuance as key advantages. However, many find the fees relatively high.

Advantages:

• Cryptocurrency funding: supports USDT (TRC20, ERC20), BTC, and others
• Unlimited cards: no limits on spending and top-ups

Fees and Card Costs:

• 1% + $0.30 fee on transactions
• From 1% fee on top-ups
• €5 per card

Additional Information:

• Traditional funding methods: Bank transfers (SWIFT/SEPA), Visa/Mastercard cards, Capitalist, transfers from partner service balances
• Expense analytics: provides tools for detailed financial reporting
• Registration: within 24 hours with status tracking
• 24/7 Customer support: responsive to user queries via Telegram and the service’s website

5. Flexcard

Flexcard is a platform for issuing Visa and Mastercard virtual cards. They are suitable for Reddit advertising payments and are ranked fifth. Flexcard allows issuing cards in unlimited quantities. They offer three types of BINs from European countries. The service features an intuitive interface and tools in the user’s personal account for team collaboration. Users can assign roles, set card limits, and manage tasks.

User reviews are generally positive. However, many note that it’s important to consider the time zone of the support team.

Advantages:

• Cryptocurrency funding: supports USDT TRC20

Fees and Card Costs:

• 0% fee on transactions
• From 3% fee on top-ups
• From €2 per card

Additional Information:

• Traditional funding methods: bank transfers, Capitalist platform, and transfers from partner service balances
• Expense analytics: users can receive reports on financial operations with cards
• Registration: To activate the personal account, fill out a form and submit it to the service manager
• Customer support: available from 10:00 to 22:00 (GMT +3)

To sum up

For users accessing Reddit from mobile devices, native advertising may be more effective than any other type. The mobile version of the platform is designed so that ads blend into the post or comment feed, making them less intrusive.

Virtual cards in 2024 have become an essential tool for paying for Reddit ads. They help reduce the risk of payment declines, simplify budget management, and allow better expense control.

The review of five financial services, PSTNET, Wellcards, Adscard, Spendge, and Flexcard. shows that each has unique advantages. Each can significantly improve the work of marketers and media buyers.

Choosing the right virtual card provider not only minimizes financial risks but also optimizes costs, ensuring stability and effectiveness of advertising efforts on Reddit.