Search Engine Optimization(SEO) remains one of the most powerful digital marketing arsenals in 2024. According to Bright Local, 87% of consumers searched for local businesses in 2022, and this number continues to rise. A good strategy for capitalizing on the power of SEO is finding a reliable company that can catapult your business to success. With such an unregulated field, how do you know what to look for? Here are four things that separate the SEO pros from wannabes.
Proven Track Record of Delivering Results
SEO is a results-oriented field—actions speak louder than promises and claims. A company that’s been around for some time should have results to back up their claims. Everyone can claim to put your website on page 1 on Google, but how many have done it before? You should be prudent in how you measure results.
It would help to examine what other companies have thought about the SEO company. For reference, InSync Media, a marketing agency based in Montrose, Colorado, has maintained a 93% retention rate, which means clients are satisfied. An agency who is retaining clients is one who is delivering results.
Transparency and White Hat Policies
SEO is an interdisciplinary field without a standard regulatory body that defines what’s ethical and what’s not. The only reference available is from search engines such as Google. Some try to skirt the system by implementing practices that could lead to penalties on your website. In the interest of protecting your business, you should only work with firms that use white hat policies, even if it takes a long time.
One Size Fits One
SEO companies have become like one-dollar stores offering the same package to hundreds of clients. While that will work at the dollar stores, SEO is part of marketing, which means each business is unique. With organic traffic being the top traffic source according to Hubspot, you want your business to have a winning and outstanding strategy. Passionate and knowledgeable companies will evaluate your business individually and give customized solutions.
Provision of Comprehensive SEO Services
The demand for SEO professional services has increased rapidly, leading to specializations. Some companies solely focus on off-page aspects of SEO, while others focus on content creation. If you’re a small business, hiring three companies for one digital marketing strategy will cost you more, increase your workload, and waste time. You should look for a company that can offer all types of SEO services you need.
Take Away
SEO is undeniable in 2024; thus, you need the best partner for your business. The trick is knowing that you’ll meet many qualified companies. Your only task is ensuring they meet the above 4-point criteria. Remember, a good SEO Company:
- Asks about your business goals
- Offers a custom approach instead of a one-size-fits-all
- Avoids unethical practices such as buying backlinks
- Maintains open communication
Ready to take your business to the next level? It’s time to partner with a integrated marketing agency.
